SmartFood is a supplement brand created for you and together with you. It supports on a daily basis not only people who care about their well- being and physical form, but also professional athletes.

Solution

 I tried to find the golden mean between a good readability of letters SF and design styling. I also added a little bit of meaning. Circle with a slit in the center, an easy reference to the shape of a pill, a drug, a food supplement. And the vertical cuts, form a circular diagram, symbolizing the necessary components.