B.E.V. group is a recruitment agency. The company is engaged in recruitment, B2B consulting, financial intermediation.
![B.E.V.fb](https://vkd.me/wp-content/uploads/2024/03/B.E.V.fb_-e1675262652478-1000x743.png)
![Монтажная область 11@0.75x](https://vkd.me/wp-content/uploads/2024/03/-область-11@0.75x-300x300.png)
Task
Need to create a logo. The icon on the left, the name on the right. I want the artist to think a little, not just draw a pretty picture, and put the meaning in it, showed what the company does. No color preference, but to use no more than 3 different colors.
Solution
The iconic part of the logo is the connection of two objects that show the activities of the company in one graphic element. Magnifying glass as a symbol of search, selection, scrutiny. Chat bubble - counseling, support, dialogue. I worked with the font part of the logo. And I chose the appropriate color scheme for the niche in which the company operates.
![imgonline-com-ua-Resize-7E3Zakpx9TQYP](https://vkd.me/wp-content/uploads/2024/03/imgonline-com-ua-Resize-7E3Zakpx9TQYP-300x300.jpg)
Logo idea
![Монтажная область 18 копия 2](https://vkd.me/wp-content/uploads/2024/03/-область-18-копия-2-1001x301.png)
Logo
![Монтажная область 19](https://vkd.me/wp-content/uploads/2024/03/-область-19-562x542.png)
Icon
![Монтажная область 19 копия](https://vkd.me/wp-content/uploads/2024/03/-область-19-копия-563x542.png)
B/W Variant
![Монтажная область 19 копия 3](https://vkd.me/wp-content/uploads/2024/03/-область-19-копия-3-562x542.png)
Grayscale Variant
![Монтажная область 19 копия 2](https://vkd.me/wp-content/uploads/2024/03/-область-19-копия-2-563x542.png)
Font & color
![r34r34dd4](https://vkd.me/wp-content/uploads/2022/11/r34r34dd4.png)
Visualization
![Монтажная область 2 копия 2](https://vkd.me/wp-content/uploads/2024/03/-область-2-копия-2-1024x1024.png)
![Монтажная область 2 копия](https://vkd.me/wp-content/uploads/2024/03/-область-2-копия-1024x1024.png)
![Монтажная область 2 копия 3](https://vkd.me/wp-content/uploads/2024/03/-область-2-копия-3-1024x1024.png)