ART engineering is a telecommunications company. European leader in the development solutions for digital infrastructure.
![Artfb](https://vkd.me/wp-content/uploads/2024/03/Artfb-e1675262593437-1000x743.png)
![Монтажная область 11@0.75x](https://vkd.me/wp-content/uploads/2024/03/-область-11@0.75x-300x300.png)
Task
Create a modern, creative, concise logo. Preferably an icon with branded writing. Should match the color palette and style of the company website.
Solution
The logo icon was depicted in the form of a pencil. Pencil as a symbol of art, and an essential attribute of the engineer. Based on the activities of the company, the associative series led me to Morse code. With the help of which, I coded the information with the name of the company directly in the logo.
![imgonline-com-ua-Resize-7E3Zakpx9TQYP](https://vkd.me/wp-content/uploads/2024/03/imgonline-com-ua-Resize-7E3Zakpx9TQYP-300x300.jpg)
Logo idea
![Art engineering idea](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-idea-1001x301.png)
Logo
![Art engineering log](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-log-562x542.png)
Icon
![Art engineering icon](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-icon-563x542.png)
B/W Variant
![Art engineering wb](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-wb-562x542.png)
Grayscale Variant
![Art engineering gg](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-gg-563x542.png)
Font & color
![Art fc](https://vkd.me/wp-content/uploads/2023/01/Art-fc.png)
Visualization
![Art engineering 1](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-1-1024x1024.png)
![Art engineering 2](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-2-1024x1024.png)
![Art engineering 3](https://vkd.me/wp-content/uploads/2024/03/Art-engineering-3-1024x1024.png)