B.E.V. group is a recruitment agency. The company is engaged in recruitment, B2B consulting, financial intermediation.
Task
Need to create a logo. The icon on the left, the name on the right. I want the artist to think a little, not just draw a pretty picture, and put the meaning in it, showed what the company does. No color preference, but to use no more than 3 different colors.
Solution
The iconic part of the logo is the connection of two objects that show the activities of the company in one graphic element. Magnifying glass as a symbol of search, selection, scrutiny. Chat bubble - counseling, support, dialogue. I worked with the font part of the logo. And I chose the appropriate color scheme for the niche in which the company operates.
Logo idea
Logo
Icon
B/W Variant
Grayscale Variant
Font & color
Visualization
