ART engineering is a telecommunications company. European leader in the development solutions for digital infrastructure.
Task
Create a modern, creative, concise logo. Preferably an icon with branded writing. Should match the color palette and style of the company website.
Solution
The logo icon was depicted in the form of a pencil. Pencil as a symbol of art, and an essential attribute of the engineer. Based on the activities of the company, the associative series led me to Morse code. With the help of which, I coded the information with the name of the company directly in the logo.
Logo idea
Logo
Icon
B/W Variant
Grayscale Variant
Font & color
Visualization
