ZP is a brand of laconic women's clothing, for those who appreciate femininity and elegance. A true work of art, each outfit is almost entirely handmade.

Solution

 The key moment in the creation of the logo was the selection of font: the font with an elegant outline, which was finalized and adapted to the concept of the project, was chosen. The selected font has an original style, refinement and modification of letters became the basis of the logo symbol. The graphic element is both a monogram of letters ZP and the symbol of needle and thread, as a reference to the manual labor used in the creation of the product.