WorkLab is a co-working space that provides turnkey office services: from office supplies and office equipment, to workspace and meeting rooms. There is also a cafe-bar, a relaxation area with table tennis, and a lounge area in the co-working room.

 Task

 The logo should depict the name of the organization. Work - to work, Lab - laboratory. We want to be different from our competitors, the logo should be relevant and modern. The desired color is purple.

 

Solution

 Co-working, work, workplace, working atmosphere, lighting. Having built such an associative series, I decided to use a light bulb as a symbol. Laboratory - test tubes, flasks. Combined the bulb with a chemical flask and styled it with the letter O, I got a new unique graphic element. 

 

Logo idea

B/W Variant

Icon

Font & color

Visualization