PCStonks is a company dedicated to the assembly, performance tuning, and service of personal computers and laptops.

 Task

 Create an austere, youthful, stylish, recognizable and simple logo. Something more abstract, with a demonstration of stability, confidence. The logo should consist of a graphic sign and corporate lettering.

 

Solution

 I took the shape of a square as the basis for the graphic element. This is an analogy with the shape of the CPU, as the basis of any PC, as well as a demonstration of confidence, stability. I added two diagonal cutouts, depicting a cooling cooler in motion, this give a special dynamic logo. And also this image of the letter S - the capital letter of the name of the company. I chose and manually refined the font under the general stylistics with the graphic element.

 

Logo idea

Logo

Icon

B/W Variant

Grayscale Variant

Font & color

Visualization