MTRK is a regional infotainment TV channel which broadcasts on the cable
networks of Kazakhstan.
Task
It was necessary to redesign the logo, as, according to the customer, the current one is very outdated, and was created in the era of typewriters. The main condition was to leave the abbreviation MTRK. Although it has already lost its relevance, it is familiar to the to the audience.
Solution
In the final version, it turned out to combine a familiar abbreviation with an equally familiar symbol for turning on TV programs. But in general, the whole composition unobtrusively forms an arrow that symbolizes swiftness, always be the first, with the latest news.
Logo idea
Was
Became
Logo grid
Save zone
Font & colors
Visualization
