Liniya Sveta is a lighting store, chandeliers and lamps from Ukraine. Light is one of the most important companions of our daily life. Light transforms interiors and exteriors, creates an atmosphere of comfort and helps to tune in to a working mood.

Solution

 The line of light, the name of the company inspired the desire to create a font part of the logo from simple lines without serifs and other decorative elements. This allowed the letter E to be made in the form of an incandescent lamp base. Thus, to connect the font part with the graphic element, ending the silhouette of the lamp with a geometrically correct semicircle from above. The client liked this solution very much, and in the manufacture of the signboard, it was possible to make this element from an LED strip in order to additionally stand out and attract attention with its glow.