Karak Albidda is a distinguished karak tea brand known for its rich, aromatic blends that capture the essence of traditional Middle Eastern flavors. Sourcing the finest ingredients, Karak Albidda offers a premium tea experience that delights the senses with every sip. The brand is committed to preserving the authentic taste of karak tea while providing a convenient and high-quality product for tea enthusiasts.

 Task

 Redesign the logo to make it more modern while retaining the Albidda tower and existing colors, which are significant to the brand's heritage. The new design should update the depiction of the Albidda tower with sleek, clean lines, and modern typography. Ensure the logo maintains a connection to the brand's roots while appealing to a contemporary audience.

 

Solution

 I redesigned the logo by envisioning the Albidda tower as a tea kettle, blending the brand's heritage with its core product. This creative approach maintains the significance of the tower while directly connecting it to the tea. I used sleek, clean lines to modernize the tower's depiction, ensuring a contemporary and elegant look. The typography was updated to a modern, legible font that complements the new design. New logo effectively balances tradition and modernity.

 

Was

Became

Logo idea

Logo

Icon

Font & color

Visualization