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Task
Our goal is to create a logo that is both simple and captivating, resonating with our young target audience while embodying the style of Apple's iconic logo. However, we aim to avoid a clichéd imitation and instead craft something original and unique.
Solution
The cornerstone of our solution is an innovative icon- a stylized letter 'I' transformed into a fruit. This design not only pays homage to the Apple brand but also injects a playful and memorable twist. The fusion of technology and nature resonates with young audience, symbolizing innovation, creativity, and a seamless blend of functionality and aesthetics.
Logo idea
Logo
Icon
Font & color
Visualization
