HuddleUp is a social app designed to connect people for shared sports and fitness activities. It helps users find like-minded partners or groups, making workouts more engaging and motivating. Whether it’s for a quick run, a friendly match, or a team event, HuddleUp makes staying active fun and social.

 Task

 Design a logo that reflects the app's focus on social connection and shared sports activities. The logo should be modern, energetic, and approachable, appealing to a wide range of users. Incorporate elements that symbolize teamwork, fitness, or movement while keeping the design clean and versatile.

 

Solution

 I designed a logo featuring an icon where the silhouettes of two people reaching out to each other form the letter "H." This creative approach symbolizes a huddle, teamwork, and the essence of coming together for shared sports activities. This concept visually represents connection and collaboration, aligning perfectly with the app’s purpose of bringing people together for sports activities.The logo captures the spirit of teamwork and fitness in a simple yet meaningful way.

 

Logo idea

Logo

Icon

Font & color

Visualization