GIFTIJOY is a shop of handmade candles and souvenirs. Made with love, using only natural materials.
Task
The task was to develop a logo for a small family startup. The logo should be round, as the main activity takes place in social networks. The logo was asked to depict a heart and a candle, color preferences were given to coffee tones.
Solution
A circle, a heart, a candle. It doesn't make sense to add any other elements from yourself. By piling up the logo, you can significantly lose readability due to miniature formats, and get lost in the background of loaded social networks. For the same reason, I decided to limit myself to two colors.
After drawing a heart using a modular grid, I noticed that if you continue to draw lines from the top, they form an ellipse similar to fire. Having decided to play on this, I managed to combine these two elements into one. Having experimented with the sizes and thicknesses of the lines, as well as choosing a suitable font, we managed to complete the composition.
Delicate colors, regular shapes, and smooth lines are designed to create an atmosphere of warmth, kindness and home comfort.
Logo idea
Logo grid
Save zone
B/W Variant
W/B Variant
Font & colors
Visualization
