Enso, a brand of kitchen appliances, brings the art of precision and craftsmanship to culinary enthusiasts worldwide. Inspired by the principles of simplicity and harmony, Enso appliances embody the essence of Japanese design and culinary traditions. From sleek rice cookers to versatile knife sets, each Enso product is thoughtfully engineered to deliver exceptional performance and elevate the cooking experience.
Task
Enso is a word that means "circle" that you want to see in the logo. Draw inspiration from Japanese culture. The logo should reflect the brand's commitment to precision, simplicity, and the art of cooking. Keep the design clean, elegant, and easily recognizable, with a touch of cultural authenticity that resonates with culinary enthusiasts.
Solution
The company name is short and impactful, making a text logo an ideal solution. I arrange the letters in two lines to create a design that resembles a Japanese character, conveying a connection to Japanese culture in a simple and elegant manner. Placed the logo in a circle, this shape gives a special touch to the overall design and enhances the name of the company.
Logo idea
Logo
B/W Variant
Font & color
Visualization
