Caller Skills is an online training course. Allows you to start your own business and improve your skills for success in the digital world.

 Task

 Joe from the U.S. asked to rebrand the logos for several of his projects. The first is Caller Skills. It is necessary to save the full name and corporate color. Make the logo more modern, because the main clients are people under 40 who want to grow in the world of digital technology.

 

Solution

 Both words of the company name have doubled L's. I decided to emphasize this by making them into an arrow pointing upward, which symbolizes an increase in skills and development of personal qualities. Very appropriate symbol for a training course. I left the corporate colors, picked up a suitable modern font. Everything is simple, minimalist, and modern.

Was

Became

Logo idea

B/W Variant

Icon

Font & colors

Visualization