Brands That Matter is a unifying project for a series of brands. We create conscious brands that improve the world and the lives of others.
Task
Develop a simple, memorable, status, modern logo. You can use the full name or abbreviation BTM. Add the idea of caring for the planet, the idea of growth and development. Preferred color scheme blue-green.
Solution
I tried to depict everything the customer wanted to see on the logo. In the foreground, the acronym BTM is like a shield symbolizing protection. The large circle represents the Earth. The small gray circle is the moon, which complements the composition and makes the letter M easier to read. The arrow pointing upward into distant space symbolizes growth and limitless development.
Logo idea
B/W Variant
Icon
Font & color
Visualization
