Aydahar Technics stands as a prominent online store specializing in home appliances sourced from the domestic Chinese market, catering to the discerning clientele of Kazakhstan.
Task
The primary directive for the logo was to prominently feature a dragon, either in black or red- a symbolic representation deeply rooted in Kazakh culture. The company name, Aydahar Technics, deriving from the Kazakh word for dragon, further emphasized this thematic element. Additionally, the font and styling of the company name were to complement the overall aesthetic of the logo.
Solution
Crafting a distinctive logo amidst the plethora of dragon-themed designs presented a creative challenge. My solution navigated this terrain by ingeniously merging graphic elements—an icon symbolizing the '@' sign, synonymous with online commerce and electronics, seamlessly intertwined with a stylized dragon depiction. This symbiotic fusion encapsulates simplicity, modernity, and profound symbolism, ensuring a lasting impression on the audience while staying true to the brand's ethos.
Logo idea
Logo
Icon
B/W Variant
Grayscale Variant
Font & color
Visualization
