Svozi is a parcel delivery service specializing in fast, reliable, and affordable logistics solutions. The service ensures convenient delivery options, connecting individuals and businesses with a seamless process. With a focus on speed and efficiency, Svozi makes sending and receiving packages effortless.
Task
Create a logo that embodies the concepts of delivery, direction, and speed, reflecting efficiency and reliability. The design should be modern and visually engaging, with clean lines and easily recognizable elements. Limit the color palette to two or three tones to ensure a professional and polished appearance. The logo should convey dynamism and trustworthiness, aligning with the brand's core values.
Solution
I designed a text-based logo where the letter "O" serves as a graphic element, symbolizing both a box and a parcel, while also incorporating an arrow pointing forward. This creates a dynamic connection between the concept of delivery and movement. The design is modern, simple, and effective in communicating the core values of speed and efficiency, with a strong visual link to the concept of parcels in transit.
Logo idea
Logo
Icon
Font & color
Visualization
