Printmis is a comprehensive software solution designed specifically for printing businesses. It features a robust CRM system and a specialized calculator tailored for precise print cost estimation and workflow management. Printmis streamlines operations, improves client relationships, and enhances overall efficiency, making it an essential tool for modern print shops.
Task
Create a logo that reflects Printmis as an innovative and efficient software solution for the printing industry. Incorporate elements that hint at printing, digital solutions, or efficiency, without being overly literal. The logo should convey Printmis' role in simplifying and streamlining the printing business through its CRM and specialized tools.
Solution
I created an abstract, modern, and simple icon that carries a meaningful concept while maintaining visual clarity. The design was initially inspired by the shapes of a color palette, paying homage to the key target audience — the printing industry. I incorporated the letter "P" to tie the icon to the name, enhancing memorability and recognition. Additionally, the icon represents a pie chart, a graphic element symbolizing calculations, statistics, and reporting, which directly associates with the core functionality of the CRM system. This design effectively reflects the product’s purpose and reinforces the company’s focus on streamlining printing business operations.
Logo idea
Logo
Icon
Font & color