Eco laundry provides environmentally-friendly laundry services, combining effective cleaning with a commitment to sustainability. Using eco-safe products and energy-efficient practices, Eco laundry ensures your clothes are fresh and clean while caring for the planet.

 Task

 The logo for "Eco laundry" should include both a graphic element and the company name. It should be easily recognizable, and at first glance, it should be clear that the logo represents a laundry service. Use no more than 2-3 colors. The graphic element should be self-sufficient enough to be used independently of the text.

 

Solution

 I created a modern, slightly abstract icon with simple, memorable forms that carry deep meaning. The icon harmoniously combines the letters "eco" with the image of a leaf and a washing machine drum, highlighting both the company name and its area of expertise. To reinforce associations with cleanliness, I chose to use a single color—cyan, which lies between green and blue on the spectrum, and is well-suited to both eco-friendliness and cleanliness. I also selected a modern, easy-to-read font pair that complements the overall style of the logo.

 

Logo idea

Logo

Icon

Font & color

Visualization