Ratio Buro specializes in precise and elegant architectural designs that balance form and function. With a focus on structure and innovation, the firm delivers tailored solutions that reflect both beauty and practicality, combining modern aesthetics with a deep understanding of architectural principles.
Task
Create a logo that reflects the firm's focus on precision, structure, and elegance in architectural design. The logo should convey a sense of order and balance, making it easily recognizable and suitable for various branding purposes. Incorporate a visual element that subtly hints at the firm's expertise in architecture, while maintaining a modern and professional aesthetic.
Solution
When designing the logo, I turned to the concept of the Golden Ratio- a key principle widely used in architecture, which emphasizes the name of company. The logo includes an icon in the form of a Golden Ratio drawing, which also evokes associations with architectural plans and blueprints. This visual element elegantly and concisely reflects the company’s area of expertise.
For the text portion, I selected a modern font that combines style with readability. Additionally, I refined the text to achieve optimal alignment within a rectangular shape, enhancing the sense of rationality and precision- key attributes of the company.
Logo idea
Logo
Icon
Font & color