Fonar is a premier lighting store offering a wide range of stylish and functional lighting solutions for homes and businesses. Known for its exceptional quality and innovative designs, Fonar provides everything from modern chandeliers to energy-efficient LED fixtures. With a commitment to customer satisfaction, Fonar ensures that each lighting product enhances both the aesthetics and functionality of any space.

 Task

 Create a logo that incorporates elements representing light, such as a bulb, rays, or a stylish lamp, to highlight Fonar's focus on lighting solutions. Use a modern and elegant design with clean lines to convey innovation and quality. Incorporate the company name "Fonar" in a modern and legible font, ensuring the design is sleek and sophisticated.

 

Solution

 I designed the logo using the name "Fonar" as a text-based logo, taking advantage of its short and memorable nature. Instead of using conventional symbols like bulbs or rays, I creatively depicted the letter "O" as a vintage lantern, adding a unique and stylish touch. This design choice avoids clichéd imagery and introduces a distinctive element that reflects the store's focus on lighting. By integrating the vintage lantern within the text, I maintained a balance between contemporary aesthetics and the store's lighting theme.

 

Logo idea

Logo

Icon

Font & color

Visualization