Corda is a small company dedicated to crafting cabinet furniture with a focus on minimalism, functionality, and ergonomics. We prioritize clean lines and modern designs, avoiding intricate details and carved forms to ensure simplicity and practicality in every piece.

 Task

 The logo design for Corda aims to reflect our commitment to minimalism, modernity, functionality, and ergonomic design. It should feature clean and simple lines, incorporating elements like geometric shapes or abstract forms to symbolize our core values. A color palette of neutral tones such as white, gray, or black is chosen to enhance the minimalist aesthetic and convey sophistication.

 

Solution

 I have designed a simple and minimalistic icon that transcends mere representation and conveys the emotion and core values of the Corda brand. The icon, while abstract, retains a deep-seated meaning as viewers can discern the full name of the company and also visualize an image of furniture within the simple shapes. This design symbolizes Corda's commitment to minimalist excellence, functionality, and ergonomic design, encapsulating the essence of brand ethos and resonating with our target audience.

 

Logo idea

Logo

Icon

Font & color

Visualization