Upgrade Auto Repair Shop is a premier destination for automotive enthusiasts seeking top-notch repair and maintenance services.

 Task

 The logo should exude a sense of modernity, professionalism, and automotive expertise. Incorporate elements that reflect the idea of improvement, enhancement, and precision, capturing the essence of the company's name. Utilize a balanced color scheme that complements the automotive industry while ensuring the logo remains versatile for application on various mediums, from signage to digital platforms.

 

Solution

 The chosen logo design for the firm adopts a concise and minimalist text-based approach. The graphic element is depicted as an arrow in the letters GR. This symbolizes the company's commitment to providing a clear direction for its customers and helping them move forward in their automotive journey. The simplicity of the design ensures easy recognition and memorability, while the arrow icon adds a touch of dynamism, reflecting the spirit of constant improvement and advancement that defines the essence of the brand.

 

Logo idea

Logo

Icon

B/W Variant

Grayscale Variant

Font & color

Visualization