Xcelerate is a dynamic advertising company that prides itself on helping businesses accelerate their growth and achieve new heights through comprehensive and innovative advertising strategies. With a strong focus on utilizing various advertising tools and channels, Xcelerate empowers its clients to develop and promote their products effectively in today's competitive market.

 Task

 The logo for Xcelerate should embody the company's core values and visually communicate the concept of speed and progress.

 

Solution

 The logo design revolves around the imagery of an airplane swiftly accelerating and ready for takeoff, perfectly aligning with the company's name and values.
 The color scheme chosen for the logo is orange, which embodies a sense of energy and forward movement. The bright shade of blue symbolizes trust, reliability and professionalism - important qualities that Xcelerate offers its customers. The blue color also hints at the sky, emphasizing the idea of reaching new heights and endless possibilities through effective advertising.

 

Logo idea

Logo

Grayscale Variant

Icon

Favicon

Font & color

Visualization