Setes is a full-service law firm with expertise in a wide range of legal practice areas.
Task
It should be type logo. Requirements for the font: simplicity, originality, sharpness of lines. The logo may contain a combination of futuristic, hi-tech style. Color scheme: monochrome, possibly 2 colors. The name of the firm translated as seven from Portuguese thats why elements of the number "7" must be included.
Solution
In the letter T, I displayed the letter 7 as a reference to the name, and the scales of Themis. I usually try to avoid first-level associations,but since the name is a palindrome word, they were right there, emphasizing the balance of SE ES. The scales are built into the word itself, and are a graphic allegory with a triple meaning. This compensates for the "hackneyedness" of this graphic element, and evokes the right associations, directly showing the company's activities.
Logo idea
Logo
Icon
B/W Variant
Grayscale Variant
Font & color
Visualization
