Dadomu- home staging company. Company offer ready forms of interaction with the space in order to transform it in limited conditions or with minimal investment. Dadomu methods allow you to improve your home for comfortable living, quick sale or profitable rent.

 Task

 The name of the company Dadomu is a belarusian word, like english word go home, i.e. the way home. Logo should strive for simplicity and clarity in branding and positioning. In this sense, IKEA is a good example.

 

Solution

 When working on the logo, I used the Dadomu company`s principles of work. Almost without changing anything, I changed everything. I chose a font based on the references offered by a client and just added four stripes to the letter D. And the human brain does the rest of the work. Because of the depth effect, it's no longer the letter D with the dashes, it's the entrance to the front door, the stairs to the second floor of a private house, the way home. In the four dashes is the whole philosophy of the company (how you can radically change everything with minimal changes), and a reflection of the name.

 

Logo idea

Logo

Icon

B/W Variant

Branding element

Font & color

Visualization