Idealux - a multi-brand lighting supplier.
Task
The logo should prominently feature a light bulb symbol. It should be simple, modern, and visually striking and should reflect the company's brand values, which include quality, innovation, and sustainability. The logo should be easily recognizable and memorable.
Solution
I made an icon, combining the first letter of the name and the image of a light bulb in one graphic element. This shifted the emphasis from the light bulb, because, on its own, this symbol is already quite "hackneyed". And this way it looks fresh, not obvious and has more meaning. The icon can be used separately, for example for a favicon site or avatars social networks. The logo itself is universal, looks good in color and monochrome.
Logo idea
Logo
Icon
B/W Variant
Grayscale Variant
Font & color