StroyGrad is a network of shops offering products for building, renovating and furnishing your home.
Task
The old logo needs to be "modernised", removing a lot of detail and making it more adaptive and concise. It is not nesessary to keep up with existing logo concept, something new could be offered, but it is important to keep the text part of the logo, as well as the corporate colours.
Solution
It was chosed to stay with an original old logo font. But changed the logo typography to more organized and symetric, because chaotic placement doesnt suit a construction shop. An icon of old castle was chosen as a reference to word "grad" consisted of blocks and bricks as assosiation to building.
Was
Became
Logo idea
B/W Variant
Icon
Font & color
Visualization
