Coffee Play is a coffee shop with a small number of seats.

 Task

 Create a modern logo format in a minimalistic yet stylish variant. In the logo to portray associations with the word ''play''. Use coffee tones, one or two colors at most.

 

Solution

 I placed the coffee beans in such a way that they form the "Play" icon inside. The smooth, repeating cut lines between the beans give the logo movement, play, and energy. The color palette reflects the colors of the brewed coffee.

 

Logo idea

Сolor variant 1

Сolor variant 2

B/W Variant

Icon

Font & color

Visualization