Top Kadr is a recruiting agency. Engaged in providing employees, self-employed for warehouses and stores. We work with all retail chains in the country.

 Task

 We need to create a logo for the site, as well as it will be on business cards, promotional materials. We want the logo picture to inspire a good feeling, a smile, positivity. And at the same time the logo was solid, emphasizing the quality of our services. It would be good to use green, yellow, orange colors. But there's no complete certainty.

 

Solution

 I saw the idea for the logo in a classic quality sign. I slightly altered it and depicted a person in the middle. I chose a font suitable for the style and concept. Thus I managed to combine the amusing, positive with a serious, more official style.

 

Logo idea

Vertical variant

B/W Variant

Horizontal variant

Icon

Font & color

Visualization