Meta NFT is a site with the main news from the world of NFT in the context of business and marketing.

 Task

 Mohamed from the UAE contacted me with a request to rebrand the logo for his NFT website, as the old one did not reflect the news topics. He asked to use only text in the logo without any graphic elements. 

 

Solution

 After experimenting with fonts, I managed to fit the word NFT into the word META, separating them with contrasting colors. In order to keep the true minimalism Muhamed decided to refuse the word DAILY in the logo. But a slight reference can be seen in the letter M, resembling an open newspaper with daily news. I tried to make the letter E look like a digital file icon, as a reference to NFT. And, in general, I managed to make a strict, restrained, minimalist logo combined with something new, innovative and futuristic.

 

Logo idea

Was

Became

Logo grid

Save zone

Font & colors

Visualization