Legacy Reach is a company that offers in-depth interviews of people about their life and family via a recorded zoom audio or video/audio meeting. These recordings are then given to the interviewee for safekeeping. Like the equivalent of a time capsule, to preserve the person's memory for their heirs.
Task
Another project for Mr. Joe from the USA. Overall, the client likes the concept. Asks to change the color to green. To keep this vintage font, adding a little something simple, austere and restrained without bold design solutions. Since the main clients are conservative people in their 50s and 70s.
Solution
Life, family, heritage - as a symbol of all these things a tree fits very well. In addition, the tree fits into the desired color scheme and the complex handwritten font. I decided to use this symbol, drew it in the same style and connected it to the font part of the logo. Making not radical changes, I was able to maintain the mood and brand recognition. And the logo has started to play with new colors, becoming more interesting and memorable.
Was
Became
Logo idea
B/W Variant
Icon
Font & colors
Visualization
